Notice who is slipping before they're gone, and reach them once, well.
Churn shows in the data weeks before it shows in revenue. The question is whether anyone acts on it.
“"At risk" is a report someone runs quarterly, on a vendor's definition. By the time it's actioned the customer has left, and the ones still here get more messages than they want.”
What you do on xNotify.
Define "at risk" yourself.
INTELLIGENCERFM on your own events and windows keeps At Risk and Lost up to date automatically, as audiences you can use today.
Detail: as many models as you need; a bank scores deposits and card spend separately.
Message once, not harder.
INTELLIGENCEAn engagement score that falls when you over-message, and the channel each person actually answers, tell you who to reach and where.
Win back with a journey that listens.
JOURNEYSA Story about what's new, a wait on whether it was opened, an offer on their channel, and a stop if there's no interest.
Measure the return.
CAMPAIGNSLift against a baseline, on your own definition of a retained customer.
A journey you could ship in the pilot.
Customer moves into At Risk → Story about what's new → Read? → Offer on their preferred channel → Stop
Configurations you build in the pilot, not documented deployments.