Built by the people who have run the pipes since 2008.
xNotify is the platform eOcean built on top of its own delivery layer, after eighteen years of carrying the messages enterprises can't afford to lose.
Who we are.
eOcean is a communications platform company founded in Karachi in 2008. It grew from a local technology provider into a Communications Platform as a Service business serving Pakistan, the Middle East and South Asia, delivering SMS, WhatsApp and voice for banks, fintechs, ride-hailing and delivery platforms, utilities, hospitals and consumer brands. The head office is in Karachi. In 2019 it became a Meta Business Solution Provider, adding WhatsApp and conversational messaging to the delivery layer. xNotify was introduced in 2025.
Why xNotify exists.
For most of those eighteen years, the job was delivery: get the code, the alert, the statement to the customer, reliably, at scale, on time. The customers we did that for kept hitting the same wall a step later. They had the data and the dashboards; what they lacked was a way for a business team to turn an observation into a customer message without an engineering queue. xNotify is our answer: the delivery layer we already owned, with the capture, the questions, the journeys and the measurement built above it, as one loop a business team can run on its own.
Why owning the pipes matters.
Most engagement platforms rent their delivery from an aggregator. eOcean is the aggregator. Routing, gateway integration and push delivery are first-party, which is why xNotify can express channel fallback as journey logic, keep delivery evidence on the same data path as behaviour, and run push content over its own network rather than handing it to a third party.
xNotify's mission and visionTo simplify global communication by unifying every messaging channel into one platform, so that messages always reach their destination.
To become the most trusted communication layer for enterprises, carrying meaningful, secure and sustainable customer engagement.
Our mission is “to simplify and scale communication through secure, reliable, and innovative solutions that empower businesses and enrich customer experience.”
Our vision is “to become the region's most trusted CPaaS provider, enabling digital transformation and redefining how enterprises engage with their customers.”
Five values sit under both: innovation, reliability, customer focus, scalability, and compliance and security.
The family.
eOcean runs three products on one delivery layer. Digital Connect, an engagement platform that manages SMS, WhatsApp and voice conversations in a single inbox. Voxara, voice solutions with IVR, click-to-call, call recording and real-time analytics. And xNotify, the customer engagement platform described on this site. They share carriers, routing and operations, and each is sold on its own terms.
Where we operate.
Headquartered in Pakistan, with customers across the Middle East and South Asia and delivery reach well beyond. For buyers with data-residency obligations, xNotify runs as a dedicated, in-country or on-premise deployment, on the same platform.
How we're held to account.
eOcean holds ISO 27001 and ISO 9001 at organisation level. xNotify has been subject to independent third-party penetration testing, and a separate security white paper covers controls and results for buyers with a security function.
Recognition.
eOcean won the Best “Anything as a Service” Solution award at the Global Connectivity Awards 2025, judged against 418 entries from 45 countries.
(Confirm exact award wording with leadership before publishing.)Leadership.
xNotify is led by people who have built and run communication and payments platforms across Pakistan, the Gulf and beyond, with eOcean's chief executive, Amir Jafri, as founder.
Amer HashmiCHAIRMANA strategist and technology leader who began at IBM Global Services in North America and has spent more than two decades where technology, policy and economic development meet. As founding chairman of the Special Technology Zones Authority he set the regulatory foundation for Pakistan's knowledge economy. At xNotify he sets strategic direction.
Syed Amir JafriFOUNDER AND CHIEF EXECUTIVE OFFICERA technology entrepreneur with seventeen years building and scaling communication and fintech platforms. He is also chief executive of eOcean and a co-founder of Kistpay. At xNotify he is establishing the platform as core infrastructure for enterprise communication.
Asif JafriCO-FOUNDERA technology entrepreneur focused on digital businesses across fintech and enterprise technology, with a background in large-scale communication and transaction systems in telecom and financial services. He is founder and chief executive of Kistpay. At xNotify he leads commercial direction and expansion.
Dilawar AbbasCHIEF TECHNOLOGY OFFICERLeads the engineering and architecture behind the platform: distributed systems and communication infrastructure where uptime, performance and integration decide the outcome, shaped by years in telecom and large-scale digital environments. At xNotify he owns the technical foundation.
Altaf SiddiquiCHIEF BUSINESS OFFICERLeads growth and market positioning: commercial strategy, partnerships and enterprise adoption. He previously led the development of eOcean's multi-channel engagement platform, worked with Si3, and holds a degree in Management Information Systems from the University of Houston.
Raza MatinCHIEF PRODUCT OFFICERA fintech and digital-commerce strategist with eighteen years across product, growth and policy in Pakistan's payments ecosystem. He is also chief commercial officer at eOcean and Pakistan lead for the UN-hosted Better Than Cash Alliance, and previously founded Chikoo and Brandverse and led Google's go-to-market in Pakistan. A Queen's University economics graduate.
Moeed Ahmed SheikhCHIEF DIGITAL OFFICERLeads digital strategy and growth: how the platform is positioned, adopted and experienced across enterprise and customer channels. His background spans business messaging on WhatsApp and SMS, telecom, e-commerce and platform partnerships.
Who we work with.
Banks and fintechs, ride-hailing and delivery platforms, a national utility, a university hospital, and consumer goods and retail brands, in Pakistan and the region.