Agree the metric before week one.
A business outcome, recorded before anything changes: completed applications, recovered carts, verified transactions, retained customers.
The pilot
One use case. Six to eight weeks. A number you agreed first.
The honest test of whether a business team can complete the loop unaided is to let one try, on a journey that matters, against a baseline.
What we need from you
- A developer to place the SDK or call the ingest API.
- One business owner for the use case.
- Agreement on the baseline.
- Whatever internal approval the journey needs.
Everything after event capture is portal work.
What makes the test fair
Your team drives from week three.
If the pilot succeeds only because our engineers built the journey, it has tested the wrong thing.
Pick a use case where response matters.
A journey that branches on a keypress, a reply or a button shows what the platform is for.