One platform over one dataset.
Behaviour, delivery, consent and contact data are the same data in one system. A journey can branch on all four without an integration.
record
Start with the customer, not the channel.
Every interaction begins with what a person has done, what they've received, where they engage, and what they've agreed to. That context shapes the next step.
Five stages. One dataset underneath all of them.
Each stage is a module you can open on its own. Results from the last stage arrive as events for the first.
- 01
Capture
→ Customer IntelligenceEvents from app, web and servers, anonymous history stitched to the known customer, a contact record that tells you when and where to send.
- 02
Ask
→ Analytics & AsklyticsPlain-language answers, boards, funnels, live KPI trees, RFM, session analysis.
- 03
Act
→ Journey Automation and Campaigns24 journey blocks; campaigns with reach and cost known before launch.
- 04
Send
→ Messaging & DeliverySix channels, routing you control, fallback on real carrier signals, push on our own network.
- 05
Measure
→ Back into the recordEvery message keeps its route and outcome, and every result lands back as an event.
The work differs. The customer context shouldn't.
Marketing builds audiences and campaigns. Product investigates drop-offs. Operations handles replies and exceptions. Technology evaluates the connections and the deployment. The work differs. The customer context shouldn't.
Start where the need is strongest.
Send transactional traffic through the API today with none of the rest switched on. Add a campaign. Build one response-driven journey. You don't turn on the whole platform to prove value.
- 1Transactional traffic through the API
- 2Add a campaign
- 3One response-driven journey
Keep the systems that already work.
A journey can ask your core system a question mid-flight and branch on the answer, while that system keeps owning the rule.