The e-commerce playbook. Built in the builder, decided by your order system.
Ten journeys, each drawn below as it runs. The decision comes from your order system or criteria you set; the journey carries it. Aims are targets to agree in the pilot, not results.
Confirm the cash order before the courier is booked.
A cash-on-delivery order not confirmed within your window sends one WhatsApp with Confirm or Cancel; a tap books the courier or releases the stock in your order system, and silence escalates to SMS, then a call with a keypad answer.
- Decides
- your confirmation window and your order system.
- Aim
- fewer parcels sent to a doorstep that will refuse them.
Recover the checkout that stalled, once.
A session that reaches checkout and ends unpaid starts a consent-checked journey that waits an hour, checks for a purchase first, sends one WhatsApp with a Finish order button, and falls back to one SMS.
- Decides
- a session rule you set, and your cap per shopper.
- Aim
- recovered checkouts, once per shopper.
Ask for prepayment after the second refusal.
A shopper who refused cash on delivery twice in ninety days enters a segment; your order system is set to prepaid-only for them, one message says so with a payment link, and a prepaid order within thirty days restores the option.
- Decides
- your refusal window and your payment policy.
- Aim
- the return-to-origin bill cut without losing the honest shopper.
Offer the reorder the week the pack runs out.
A thirty-day pack delivered starts a wait until the run-out date your order holds; your system confirms stock and that they have not reordered, then one WhatsApp asks Reorder or Not now, and a tap places the order.
- Decides
- the run-out date your order holds and your stock.
- Aim
- repeat orders before the shopper searches elsewhere.
Sell the bundle after the delivery, not with the ad.
Ten days after running shoes are delivered, your system confirms the bundle is in stock and not already bought, and one WhatsApp offers it with a tap that creates the order.
- Decides
- your product pairs and your stock.
- Aim
- a higher order value from shoppers who already trust the delivery.
Open the category they browse and never buy.
A shopper who browses a category every week and has never ordered from it gets one Story on it, on your domain or in the app, and one offer only if they read it to the end.
- Decides
- your segment definition.
- Aim
- a second category per customer.
Turn the third monthly order into a subscription.
A third order of the same item in ninety days asks your system whether a subscription is already in place, then sends one WhatsApp with Subscribe monthly or Not now; a tap creates the subscription in your system.
- Decides
- your subscription rules.
- Aim
- predictable repeat revenue without a monthly reminder.
Turn the return into an exchange.
A return started for size asks your system whether the next size is in stock, then offers Exchange or Refund on WhatsApp; a tap books the exchange pickup and delivery, or processes the refund.
- Decides
- your stock and your returns policy.
- Aim
- returns kept as sales.
Nudge the product viewed three times, once the stock is checked.
A session rule for the same product viewed three times with nothing added to the cart checks consent and stock, checks they have not added it since, and sends one WhatsApp with a link back to the product. No second nudge.
- Decides
- a session rule you set and your stock.
- Aim
- browse to buy, without a coupon.
Reach the customer who stopped ordering, before they are Lost.
Two orders and none in sixty days moves the shopper to At Risk on your RFM windows; one message from the store, not a discount, goes on the channel they answer; a reply reaches your support desk, and silence waits and checks again.
- Decides
- your RFM windows and your win-back rule.
- Aim
- the second order that never came, caught before the customer is gone.
Where a step says your system decides, the journey calls your system and branches on its answer. xNotify carries the journey; it does not become the model.