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Banks · Playbook

The banking playbook. Built in the builder, decided by your core.

Ten journeys, each drawn below as it runs. The decision comes from your systems or criteria you set; the journey carries it. Aims are targets to agree in the pilot, not results.

PLAYBOOKS · 01

Offer the card upgrade the month the salary rises.

A salary credit greater than the previous month asks your core whether the customer qualifies, then sends one WhatsApp with Upgrade or Not now; a tap goes to your system to process.

Decides
your eligibility rules.
Aim
upgrades without a call.
Built in the journey builder
Offer the upgrade the month the salary risesBANKSYour core answers before anyone is offered anything.
Banks
PLAYBOOKS · 02

Offer the deposit when the balance sits idle.

A balance idle for sixty days asks your core whether the amount is free and the product is not held, then sends one WhatsApp with Open a deposit or Not now; a tap goes to your system to open it.

Decides
your product rules and the balance your core holds.
Aim
deposits without a branch visit.
Built in the journey builder
Offer the deposit when the balance sits idleBANKSYour core confirms the amount is free and the product is not held before anything is offered.
Banks
PLAYBOOKS · 03

Catch the salary that stopped arriving.

A customer with a salary credit for three months and none in thirty-five days enters a segment and gets one message from the bank; a reply becomes a task for a relationship manager.

Decides
your segment definition.
Aim
the leaving customer reached before the account closes.
Built in the journey builder
Catch the salary that stopped arrivingBANKSOne message from the bank, not an offer; a reply reaches a person.
Banks
PLAYBOOKS · 04

Win back the money going to another bank.

A third transfer to the same external bank in ninety days checks what the customer holds with you, then sends one Story about the product they buy elsewhere, and an offer if they read it.

Decides
your product rules.
Aim
share of wallet recovered.
Built in the journey builder
Win back the money going to another bankBANKSA check of what they hold with you, then one Story, then an offer only if they read it.
Banks
PLAYBOOKS · 05

Turn a loan calculator into an application.

A session with the calculator used and no application sends the figure your core pre-approves with a tap to apply, reminds once if the upload stalls, and stops when the application completes.

Decides
your credit rules.
Aim
more completed applications.
Built in the journey builder
Turn a loan calculator into an applicationBANKSA session rule, a consent check, the figure your core pre-approves, one reminder if the upload stalls.
Banks
PLAYBOOKS · 06

Activate the card that is sitting in a drawer.

A card-issued event starts a Story with the steps, waits, checks your core, and reminds once on the customer's channel if the card is still inactive.

Decides
your core system's card status.
Aim
more cards activated in the first week.
Built in the journey builder
Activate the card that is sitting in a drawerBANKSA Story with the steps, a wait, a check with your core, one reminder, then a call.
Banks
PLAYBOOKS · 07

Turn a declined card abroad into a one-tap fix.

A decline from your core system sends a WhatsApp with one button, and a tap switches international use on and confirms.

Decides
your core system, then the customer.
Aim
fewer contact-centre calls, recovered international spend.
Built in the journey builder
Turn a declined card abroad into a one-tap fixBANKSOne WhatsApp button; a tap switches international use on and writes the outcome back.
Banks
PLAYBOOKS · 08Gated proof

Verify a transaction without a human dialling.

A large transaction triggers a call with a keypad answer, escalating to WhatsApp then SMS if unanswered, with the result written back.

Decides
your fraud rules; the customer.
Aim
faster verification, fewer manual checks.
Built in the journey builder
Verify a transactionBANKINGA call, a keypad answer, and an escalation if no one picks up.
Banks
PLAYBOOKS · 09

Move transaction alerts off SMS without losing one.

Alerts go by push and Inbox to app users over our own network and fall back to SMS on the carrier's signal; every message keeps its record.

Decides
your channel order, per message type.
Aim
lower alert cost, the same evidence.
Built in the journey builder
Move transaction alerts off SMS without losing oneBANKSPush and Inbox over our own network for app users; SMS on the carrier's signal; one record per message.
Banks
PLAYBOOKS · 10

Remind on the due date, then escalate.

The journey waits until the date your system holds, sends Pay now, stops when paid, and escalates by channel if not.

Decides
your due dates and risk tiers.
Aim
higher recovery, lower cost to collect.
Built in the journey builder
Remind on the due date, then escalateBANKSWaits until the date your system holds, stops when paid, escalates by channel if not.
Banks

Where a step says your system decides, the journey calls your system and branches on its answer. xNotify carries the journey; it does not become the model.

The pilot

One use case. Six to eight weeks. A number you agreed first.

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